Savour every moment. In the seventh year, something magical happens to the whiskey in the barrel. We call it the ‘sweet spot’, where a light smoothness meets notes of caramel, vanilla and warm oak and the liquid takes on a rich golden colour. This is the soft and smooth whiskey that awaits you in the new Jim Beam Black. Enjoy Jim Beam Black neat, on ice or in a Jim Beam Black, Bitter and Ginger Ale.

Corn, rye, barley, yeast, water

Color: rich gold. Flavour: caramel, vanilla and warm oak. Finish: smooth