Hi, Im Simply® Cookie Joe.

I wasnt created to impress. I was created to give you that special feeling like when something just tastes right. Not too much, not too little. Just good.

My story begins at a small Danish chocolate factory, where they nerded out over texture and balance. There had to be crunch, without losing softness. There had to be sweetness, but with real flavor. So they came up with me a bar with cookie crunch, chocolate chips, and smooth milk chocolate in perfect harmony.

On the inside, I have a crunchy cookie base and small pieces of chocolate that hit the mark in every single bite. Its all held together by milk chocolate that softens everything and rounds me off with warmth.

Im not loud. Im just honest, comforting, and a little addictive. Created for everyday indulgence when you want something that both crunches and hugs.

40 g of cookie crunch, milk chocolate, and pure feel-good in bar form.

Filled with natural ingredients

Produced in Denmark

Award-winning chocolate